Goldman Sachs analyst Eric Sheridan has initiated coverage on MediaAlpha, Inc. (MAX) with a ‘Buy’ rating and a price target of $20. Sheridan believes MediaAlpha is well-positioned to benefit from long-term growth trends in the insurance digital advertising market. The analyst expects the company’s revenue to grow at a compounded rate of 20%+, driven by the recovery of the P&C insurance industry and the shift to direct-to-consumer models.