Madhya Pradesh has unveiled ‘Hridayam MP’, a comprehensive initiative to establish a robust wellness tourism ecosystem within the state. This platform aims to unite tourism, wellness, and medical value tourism stakeholders to foster collaboration and drive growth. The launch event featured the unveiling of the ‘Hridayam MP’ logo, a conference on wellness and medical value tourism, and insightful discussions from industry leaders. With a focus on Ayurveda, Yoga, Naturopathy, and Meditation, the initiative promises to leverage Madhya Pradesh’s natural landscapes and diverse AYUSH treatments to cater to both domestic and international visitors.