The Tourism Industry Association of Alberta (TIAA) has wrapped up its provincial tourism town hall series in Lethbridge. The event, which brought together partners from Travel Alberta, Indigenous Tourism Alberta, and WestJet, focused on expanding the visitor economy in the Medicine Hat and Lethbridge region along the Highway 3 corridor. The discussions centered around fostering collaboration and partnership among tourism operators and understanding future opportunities for growth. The previous town halls were held in Fort McMurray, Calgary, Edmonton, and Red Deer, with a focus on identifying growth opportunities in respective regions.