The Union Ministry of Tourism is participating in IMEX Frankfurt from May 14th-16th, 2024, to promote India as a leading MICE (meetings, incentives, conferences, and exhibitions) destination. The ministry has identified MICE as a key sector to combat seasonality and promote India as a year-round destination. The ‘Meet in India’ sub-brand within the ‘Incredible India’ campaign aims to highlight India’s excellent connectivity, state-of-the-art infrastructure, knowledge base, and unique tourist attractions. During India’s G20 Presidency, over 200 meetings were held across 56 cities, showcasing India’s MICE infrastructure and cultural heritage. The Ministry of Tourism is working to position India as a premier global hub for MICE activities, with significant progress made in improving internal connectivity and opening new facilities for conferences and conventions.
