From August 27 to 31, 2024, the City of Brno, Czech Republic, will host the 38th edition of the CityDNA Summer School. This prestigious event, organized by the City Destinations Alliance, is a cornerstone for those eager to make their mark in the meetings, conventions, and travel industry. With a legacy of learning and leadership, the Summer School has seen more than 2,100 participants pass through its doors, each leaving with invaluable insights and knowledge. The 2024 curriculum, curated by industry experts, promises a comprehensive educational experience, covering critical topics such as bidding processes, client engagement, sustainability, legacy planning, equality, diversity, inclusion (EDI), and the transformative impact of artificial intelligence (AI) on the industry. The interactive learning approach blends theoretical knowledge with practical application through panel discussions, explorations of CVB roles and strategies, storytelling techniques, and workshops on crafting winning bids and utilizing AI tools. Beyond the classroom, the Summer School offers unparalleled opportunities for networking and cultural immersion in the vibrant city of Brno. Aspiring professionals seeking to expand their knowledge, gain a competitive edge, or find inspiration will find this Summer School the perfect launchpad for their careers in the travel and meetings industry.