Our perception of time is influenced by various factors, including the way images look. Larger, more memorable images trick the brain into thinking it has viewed them for a longer time, while cluttered pictures make time seem to pass faster. The content of images, not just their complexity, may also resonate with some people more than others. This study suggests that the time dilation effects of memorable images might help the visual system process information and overcome bottlenecks in processing speed. However, the factors that make an image memorable can vary from person to person.