The Network of Indian MICE Agents (NIMA) has announced 2025 as the ‘Year of MICE Tourism’ in India, coinciding with their 10th anniversary. This initiative aims to boost the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector by organizing various events across the country, culminating in the declaration of June 21 as ‘World MICE Tourism Day.’
Abu Dhabi’s tourism sector is experiencing remarkable growth, with India emerging as the top source market. The Department of Culture and Tourism (DCT) Abu Dhabi is focusing on expanding its reach to tier 2 and 3 cities in India, aiming to attract a diverse range of travelers. The DCT’s ambitious strategy includes expanding into new markets, enhancing the diversity of experiences offered, and investing in innovative marketing campaigns.
**Trip Navigator**, a leading corporate travel solutions and event company, aims to increase its revenue by 66% in 2024. The company plans to expand its offerings in domestic tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions), leveraging its expertise and network to create exceptional experiences for corporate clients.
The Taiwan Tourism Administration (TTA) concluded a successful multi-city roadshow in India, targeting key cities such as Delhi, Mumbai, Hyderabad, and Bengaluru. The roadshow aimed to promote Taiwan as a prime destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) and leisure travel for Indian tourists.
Busan, Korea’s largest port city, is poised to become a global hub for international meetings and events. With a new international airport set to open in 2029, the city is investing heavily in its MICE (Meetings, Incentives, Conventions, and Exhibitions) infrastructure and strategy. The Haevenue MICE Zone, established in 2020, provides comprehensive support for MICE tourists within a five-kilometer radius of the Bexco convention center. Busan is also incorporating unique venues such as cafes and cultural spaces to host international events, enhancing its appeal for diverse MICE activities. The Gadeok Island airport will significantly enhance Busan’s global accessibility, transforming it into a tri-port city integrating logistics, cargo, and passenger services.
The Union Ministry of Tourism is participating in IMEX Frankfurt from May 14th-16th, 2024, to promote India as a leading MICE (meetings, incentives, conferences, and exhibitions) destination. The ministry has identified MICE as a key sector to combat seasonality and promote India as a year-round destination. The ‘Meet in India’ sub-brand within the ‘Incredible India’ campaign aims to highlight India’s excellent connectivity, state-of-the-art infrastructure, knowledge base, and unique tourist attractions. During India’s G20 Presidency, over 200 meetings were held across 56 cities, showcasing India’s MICE infrastructure and cultural heritage. The Ministry of Tourism is working to position India as a premier global hub for MICE activities, with significant progress made in improving internal connectivity and opening new facilities for conferences and conventions.
India’s Union Ministry of Tourism is actively participating in IMEX Frankfurt, a leading event industry hub, to promote India as a prime destination for MICE (meetings, incentives, conferences, and exhibitions) tourism. India recognizes MICE as a strategic sector to mitigate seasonality and establish itself as a year-round destination.
