ICC Sydney, a leading events venue, hosted the Innovating Events Roundtable at SXSW Sydney, showcasing its commitment to fostering innovation and supporting local tech talent. The roundtable brought together tech startups, universities, and industry leaders to explore how the MICE industry can leverage Sydney’s thriving tech ecosystem to enhance events and create new business opportunities.
Melbourne is set to welcome the World Congress of Gastroenterology (WCOG) 2025, solidifying its position as a leading global MICE destination. This prestigious event, expected to draw 3,000 experts from around the world, will inject a significant $17.7 million into Victoria’s economy, highlighting the vital role international conferences play in tourism and economic growth.
The Japan MICE Expo 2024, taking place in Osaka from October 17-18, promises to be a pivotal event for the global MICE industry. Bringing together leading figures and innovators, the expo will showcase cutting-edge developments, venues, and services shaping the future of Meetings, Incentives, Conferences, and Exhibitions (MICE). This event is expected to attract a large audience, including representatives from governments, CVBs, MICE suppliers, PCOs, DMOs, DMCs, hotel groups, travel agencies, and more.
IMEX America 2024, the leading international trade show for the event industry, highlights the growing trend of experiential activations in the MICE sector. Attendees will be actively engaged in a range of interactive activities focused on health, well-being, and personal connection, reflecting the shift in consumer preferences towards experiences over material goods.
The 12th edition of the Kerala Travel Mart (KTM) concluded with a resounding success, setting a new record as Asia’s largest tourism event. The event witnessed over 75,000 B2B meetings, showcasing Kerala’s potential as a premier destination for tourism, MICE, and weddings.
The Azerbaijan Tourism Board (ATB) highlighted Azerbaijan’s growing prominence as a business and luxury travel destination, especially for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, at the 3rd Annual Kingdom Business & Luxury Travel (KBLT) Congress 2024 in Riyadh, Saudi Arabia.
The Taj Hotel & Convention Centre in Agra, India, offers a unique blend of modern luxury and historical charm, making it an ideal venue for both business and leisure events. With its world-class event spaces, breathtaking views of the Taj Mahal, and renowned dining options, the hotel is poised to become a leading destination for MICE events and weddings.
Hilton Prague has been recognized as the Best MICE Hotel in the Czech Republic at the 2024 World MICE Awards, solidifying its position as a premier destination for business events in Europe. The hotel’s impressive facilities, prime location, and commitment to excellence make it a top choice for meeting and event organizers.
Thailand has launched a new prepaid card designed to attract Meetings, Incentives, Conferences, and Exhibitions (MICE) travelers. The Thailand MICE Visa Prepaid Card offers a range of exclusive benefits, including discounts on accommodation, shopping, dining, transport, and meeting packages. The initiative is expected to boost spending by MICE travelers and strengthen Thailand’s position as a leading MICE destination.
The global business travel market is projected to experience robust growth, reaching $2.1 trillion by 2031, driven by factors like globalization, the rise of online travel agencies, and the expansion of the MICE sector. While the COVID-19 pandemic impacted the industry significantly, recovery is underway with government initiatives and a shift towards blended business and leisure travel.
