Orlando’s tourism industry witnessed an impressive boost in 2023, hosting 6.13 million international visitors, marking a significant 25% increase compared to the previous year. This growth was primarily driven by Canada, which remained Orlando’s top international market, contributing over 1.2 million visitors, a record-breaking number for the destination. The city’s international visitation reached 94% of pre-pandemic levels, with strong gains from core markets like the U.K. and Brazil. Several factors contributed to this growth, including enhanced airlift services to key markets and streamlined visa processes. Orlando’s marketing efforts, particularly the ‘Winter Doesn’t Exist’ campaign, played a crucial role in boosting awareness and interest. As Orlando continues to enhance its attractions, the city remains poised to attract even more international visitors in the coming years.
