The Madhya Pradesh Tourism Board (MPTB) made a significant impression at the recent Arabian Travel Market (ATM) Dubai 2024. The event provided a platform for MPTB to showcase the state’s diverse tourist attractions, particularly to the Middle Eastern market. The MPTB booth featured iconic destinations such as the Kanha and Bandhavgarh tiger reserves, the historic Khajuraho temples, and lesser-known gems like the Pachmarhi waterfalls and Bhimbetka rock shelters.