Gen Z and Millennials are driving significant changes in the travel industry, favoring off-peak trips, solo adventures, and technology-driven experiences. This generation prioritizes affordability and unique experiences, leading to a surge in travel to destinations like the UAE, Vietnam, and Egypt. Atlys, an online visa application platform, highlights these trends and focuses on streamlining the visa process for younger travelers.
VIBE by Jet2holidays has announced its third consecutive year as the official travel partner for Love Island, which returns to screens on June 3rd. The partnership aims to further enhance brand recognition for VIBE, a collection featuring over 180 hotels tailored to the millennial demographic across Europe and the Mediterranean. With over three hundred million streams on ITVX, Love Island has captivated viewers nationwide, making its All Stars series the most-watched digital program of the year and drawing the largest commercial audience among 16-34-year-olds to date. To capitalize on this key audience, VIBE by Jet2holidays will launch the “Summer of VIBE 2024” campaign, filled with exciting initiatives such as exclusive competitions, TV and digital ads, product placements, and social media activities featuring unique content.
