MINISO Unveils Sustainability and Social Impact in its 2023 ESG Report

MINISO, the globally renowned lifestyle brand, has released its 2023 Environmental, Social, and Governance (ESG) report. The report highlights the company’s progress in employee welfare, environmental sustainability, and advocating for women’s and minors’ welfare. MINISO’s commitment to social responsibility extends to supporting charity projects across five major themes: children, women, critical illnesses, disasters, and small animals. The company has implemented initiatives such as the Marriage and Maternity Incentive Scheme to support women in the workplace and family life. Additionally, MINISO has established the ‘MINISO Pet Protection Foundation’ to promote animal welfare. In terms of environmental sustainability, MINISO has introduced the ‘MINISO ECO’ label for products that meet strict environmental standards. The company is also working to reduce plastic consumption and has achieved an ‘A’ rating in the MSCI ESG Ratings and an ‘AA’ rating in the Wind ESG Ratings, ranking first in the industry. These initiatives underscore MINISO’s commitment to a sustainable and harmonious society.

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