Direct hotel bookings in Spain experienced a significant 18% surge during the summer of 2024, exceeding other booking channels. This growth is attributed to hoteliers’ focus on boosting profitability, as reported by Mirai. Despite a temporary dip during the early stages of UEFA Euro Cup 2024 due to weather conditions, a recent uptick in last-minute bookings indicates a robust resurgence in tourism across key Spanish destinations.
Mirai, a leader in hotel technology solutions, has reported a significant impact on hotel direct sales due to the implementation of the European Digital Markets Act (DMA). The DMA has resulted in a 30% reduction in Google Hotel Ads traffic and up to a 36% decline in direct bookings within affected EU markets. The move has presented challenges for European hoteliers, leading to decreased visibility, reduced capacity for direct sales, and increased reliance on intermediaries.
