The Maldives Marketing and Public Relations Corporation (MMPRC) and Maldivian, the national airline, have joined forces to promote sustainable tourism in the Maldives. This partnership will leverage joint marketing efforts to attract international visitors and showcase the unique beauty and diversity of the islands.
The Maldives Marketing and PR Corporation (MMPRC), also known as Visit Maldives, has unveiled an extensive marketing strategy aimed at attracting more Chinese tourists to the destination. The strategy was presented by MMPRC’s Deputy Managing Director, Mr. Zihuny Rasheed, at the ‘Maldives Media Meet,’ held alongside ITB China 2024.
The Maldives Marketing and Public Relations Corporation (MMPRC) recently hosted Indian influencer Niki Mehra on a familiarization trip to showcase the archipelago’s luxurious offerings. During her stay at Amilla Maldives, Mehra experienced the destination’s romantic and idyllic ambiance, highlighting it on her social media platforms to her vast audience.
The trip aimed to promote the Maldives as a premier honeymoon destination for Indian travelers. India remains a key market for the Maldives, with strong growth potential in the luxury travel segment. MMPRC’s ongoing marketing initiatives include joint campaigns, familiarization trips, and event participation to attract even more Indian tourists.
The Maldives Marketing and Public Relations Corporation (MMPRC) is proudly showcasing the Sunny Side of Life at the 2024 Arabian Travel Market (ATM). Held from May 6th to 9th at the Dubai World Trade Center, ATM is a cornerstone in the travel industry, bringing together professionals worldwide. MMPRC’s participation aims to elevate the Maldives’ presence in the Middle East and promote tourism growth.
