MNTN, the connected TV advertising company that owns Ryan Reynolds’ Maximum Effort Marketing, is planning to go public in 2025. This news adds to the successful ventures of the ‘Deadpool’ actor beyond the big screen, showcasing his prowess in the business world.
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Mark Douglas, CEO and president of MNTN, joined CNBC’s ‘The Exchange’ to share his insights on Meta’s advertising revenue, the potential impact of a TikTok ban, and other industry trends.