The “morning shed” trend on TikTok involves elaborate nighttime skincare routines that culminate in a satisfying reveal of fresh, dewy skin in the morning. While some elements of these routines can be beneficial, experts warn that the trend can be risky and potentially lead to skin irritation, breathing difficulties, and unhealthy obsession with achieving the ‘perfect’ look. The trend reflects the commodification of all aspects of life, including sleep, and perpetuates the idea that beauty is attainable only through constant product consumption.