Despite the underwhelming box office performance of the Borderlands movie, Take-Two Interactive CEO Strauss Zelnick believes the film’s marketing actually led to increased sales of the Borderlands game franchise. Zelnick sees the movie’s failure as a reminder of the challenges in adapting video game IP to other mediums, a concern he’s previously voiced.
Method dressing, once an inventive way for actors to promote their films, has become a stale norm. While it initially offered escapism and fantasy, it now faces criticism for blurring the lines between actors and characters, creating unrealistic expectations for audience engagement, and prioritizing promotion over creativity. The pressure on actors, particularly women, to conform to this practice contradicts the goal of individuality and self-expression.
Glen Powell applauds his ‘Anyone But You’ co-star Sydney Sweeney for her efforts in promoting the film. The actor highlights their on-screen chemistry and Sweeney’s involvement as an executive producer. Following the film’s box office success, Powell expresses interest in collaborating with Sweeney on another romantic comedy.
