The UK is celebrating National Cinema Day on Saturday, with hundreds of cinemas offering discounted tickets. This initiative, inspired by similar events in Europe, aims to encourage people to visit their local cinemas and enjoy the big-screen experience. The event has already proven successful in boosting ticket sales and cinema attendance.
PVR INOX, a popular multiplex chain in India, has implemented dynamic pricing for movie tickets, leading to criticism from customers who are questioning the fluctuating ticket costs. The company claims the dynamic pricing model offers customers a chance to secure tickets at attractive rates, but many customers feel they are being overcharged. This new pricing strategy comes amidst a decline in footfall following the COVID-19 pandemic and after the company introduced ad-free content. While the company has slashed prices for food and beverages to attract customers, the dynamic pricing for tickets has further fueled public discontent, with customers feeling that the company is trying to capitalize on their movie-watching experience.
In a bid to revive dwindling sales, theatres across India are offering movie tickets for a discounted price of 99 rupees on May 31, designated as Cinema Lovers Day. This initiative involves both multiplexes and single screens, with major multiplex chains like PVR, Inox, Cinepolis India, Miraj Cinemas, Multa A2, and MovieMax participating. The offer excludes premium formats like recliners, but 90-95 percent of seats will be available at the discounted price. Cinema industry experts believe this offer will boost occupancy rates and kickstart the summer holiday season, which is expected to see a number of big-budget releases.
