Apple Shifts Movie Strategy, Focusing on Cost-Effective Productions

Apple is changing its movie strategy, moving towards smaller-budget productions to contain costs. The company plans to release a dozen movies annually, most costing under $100 million, following its recent big-budget flops. Apple is also considering a hybrid release strategy for future films, with limited theatrical releases followed by streaming on Apple TV+. This shift comes as streaming giants like Netflix, Disney+, and Amazon continue to fight for market share in the fiercely competitive SVOD space.

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