In an exclusive interview, Christine Smith, founder and CEO of Grön Edibles, provides insights into the economic dynamics and challenges of operating a cannabis edibles brand across multiple states. Grön’s strategic expansion into eight U.S. and Canadian markets highlights the need for adaptability in supply chain management, manufacturing processes, and product development. Smith emphasizes the importance of understanding regulatory landscapes, sourcing ingredients, and leveraging technology to maintain product quality and consumer engagement. Grön’s commitment to innovation and adapting to local market trends is evident in their product portfolio and pricing strategy, which prioritize consumer preferences and price consistency.