Shibuya-kei Music from Early 2000s Finds New Life on TikTok

In late 2023, users on TikTok and YouTube Shorts discovered the mood-boosting genre of Shibuya-kei music from the early 2000s. Serani Poji, a Japanese project founded by musician Tomoko Sasaki, saw a surge in popularity over 20 years after releasing their second album, ‘One Room Survival.’ Two songs from the album, ‘Pipo Pipo’ and ‘Where Is Smiley?’, went viral on social media, leading to millions of streams on Spotify and other platforms. Sasaki expressed her joy in seeing her music connect with a global audience through these short videos.

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