Sport and music tourism are booming, with sport tourism projected to reach $1.3 trillion by 2032 and music tourism $13.8 billion. Sydney leads as a top destination, followed by London, Barcelona, Paris, Dubai, and New York. Football dominates sport tourism, while music festivals and concerts drive music tourism growth. This trend boosts local economies and promotes cross-cultural exchange.
2024 was a landmark year for live music in India, with global stars like Dua Lipa and the Jonas Brothers captivating audiences alongside homegrown talent. Music tourism surged, with fans travelling to tier-2 cities to attend concerts. The trend is set to continue in 2025.
A new report from Collinson International reveals the massive potential of sports and music tourism, particularly in Asia Pacific. The report highlights the growing spending habits of event travelers, their preference for premium experiences, and the opportunities for businesses to engage them through loyalty programs.
The Louisiana Office of Tourism recently embarked on a mission to India, targeting Mumbai and New Delhi, to promote the state as a travel destination for Indian tourists. With a surge in Indian visitors to the US, Louisiana highlights its rich musical heritage and unique cultural experiences to attract this growing market.
British rock band Coldplay is set to return to Hong Kong in early 2025, performing at the new Kai Tak Stadium. This event is expected to attract thousands of international visitors, boosting Hong Kong’s tourism and entertainment industries.
This analysis explores how major music events, like Adele’s concerts in Munich, Coldplay’s performances in Rome, and the Rock in Rio festival, significantly impact local economies and tourism. It highlights the increased spending on accommodation, food, and transportation, while also examining the changing demographics of visitors attending these events.
