As Música Mexicana continues to rise in popularity worldwide, Tequila Don Julio and Sony Music Latin have joined forces to celebrate and spotlight the Mexican creatives behind this vibrant art form. This summer, ‘A Summer of Mexicana’ will offer a series of immersive experiences, including private concerts featuring award-winning artists like Christian Nodal, performances on Jimmy Kimmel’s Summer Stage, and personalized Spotify playlists that highlight the genre’s diversity. The initiative also includes a special Artist Edition designed by Mexican illustrator Dia Pacheco and a partnership with the Tequila Don Julio Fund to support emerging creatives in Houston, Chicago, and Los Angeles.