Ford’s November US electric vehicle sales saw a 20.8% year-over-year increase, driven by the Mustang Mach-E’s strong performance, despite a production halt and sales decline for the F-150 Lightning. The company projects a significant full-year EV segment loss.
Ford Motor Company is aggressively pursuing the electric vehicle market with a price reduction for its popular Mustang Mach-E SUV, aiming to boost sales and compete directly with Tesla. The move coincides with the company’s commitment to local battery production, potentially making the Mach-E eligible for US tax credits.
Ford’s electric vehicle sales increased in the third quarter, driven by strong performances from the F-150 Lightning and E-Transit. However, Mustang Mach-E sales declined, and Ford faces competition from General Motors’ expanding EV lineup.
Ford Motor Company is offering complimentary home chargers and installation to customers who purchase or lease new electric Ford vehicles in the US, aiming to boost EV adoption by addressing range anxiety and charging concerns. This offer is valid until January 2, 2025, and aims to simplify the EV ownership experience.
