First Horizon Bank has partnered with Oak View Group to become the first naming rights sponsor for the Greensboro Coliseum, marking a significant milestone for the 65-year-old venue. The agreement signifies a commitment to the community and a promise of exciting events and experiences to come.
The Southbank Centre, a renowned complex of cultural institutions in London, is exploring the possibility of selling naming rights to generate much-needed funds for urgent repairs. Chief Executive Elaine Bedell revealed in an interview that she would consider commercial sponsorships in exchange for naming rights. The Centre requires £50 million for repairs, with Ms. Bedell seeking half of the funding from the government, but her request was not granted in the recent budget. However, philanthropists are reluctant to completely substitute government funding. Among the necessary repairs are outdated lifts from the 1970s, roof repairs, a new drainage system, cracked paving stones, and improved lighting. Despite being the UK’s fifth most visited attraction, with over 20 million visitors annually, the Centre faces financial challenges. In June, funk legend Chaka Khan will take over as curator of Meltdown, an annual artist takeover event that has previously featured David Byrne, Grace Jones, and Patti Smith.
