Results for: Nike

Caitlin Clark, the NCAA’s all-time leading scorer and No. 1 WNBA draft pick, has reportedly signed an eight-year, $28 million contract with Nike, making it the richest sponsorship deal ever for a women’s player. The contract, which includes a signature shoe, surpasses previous offers from Under Armour ($16 million over four years with a signature shoe) and Adidas ($6 million over four years with a signature shoe). Clark’s marketability stems from her exceptional play, leading Iowa to two consecutive national championship games, and her engaging media presence, including a recent appearance on ‘Saturday Night Live’. This deal reflects Nike’s recognition of Clark’s potential and the growing popularity of women’s basketball.

Liverpool FC is set to announce a new kit supply deal with adidas, effective from the 2025/26 season. The Reds have been sponsored by Nike since 2020, but will return to adidas after a five-year partnership with New Balance. This will be the second time Liverpool has partnered with adidas, having previously collaborated from 1985 to 1996 and again from 2006 to 2012.

Liverpool FC is reportedly close to securing a lucrative kit sponsorship agreement with Adidas, ending their current partnership with Nike. The new deal, set to commence in the 2025/2026 season, will run for five years and is expected to surpass the current value of Liverpool’s contract with Nike, which stands at £30 million per annum. The Reds’ move to Adidas marks a return to the German sportswear giant after a 13-year hiatus, as Adidas previously supplied Liverpool’s kits from 2006 to 2012.

Caitlin Clark, a star basketball player, is reportedly set to sign an eight-year deal with Nike worth up to $28 million. The deal is said to include a signature Nike sneaker line, similar to those endorsed by NBA superstars. Clark has become a highly sought-after endorsement figure, with deals with State Farm, Gatorade, and Panini. Notably, she is only the third active WNBA player to have a shoe deal with a major brand, underscoring the rarity of such agreements in the league.

Nike’s unveiling of skimpy, high-cut uniforms for female track and field athletes at the upcoming Paris Olympics has sparked backlash, with concerns ranging from sexism to potential negative impacts on body image and eating disorders. Elite runners share their perspectives on the issue, highlighting the complex relationship between performance, comfort, and societal norms.

A self-administered survey from 2018 revealed widespread complaints of sexual misconduct, intimidation, and inappropriate behavior among female Nike employees. The survey, obtained by The Oregonian/OregonLive, was part of an ongoing lawsuit filed by former employees alleging a hostile work environment. According to the survey responses, female employees reported experiencing a lack of faith in human resources, vulgar language, and allegations of inappropriate touching.

Nike is shifting its focus to its running shoe catalog in an effort to enhance its brand image and boost innovation. The company has faced challenges with limited-edition sneaker releases and a decline in sales. Nike CEO John Donahoe plans to invest in retail partnerships and focus on enhancing product innovation, particularly in its Air technology, to regain its competitive edge.

Love them or hate them, the classic ‘Panda’ Dunks have made a significant impact on the sneaker scene. Now, Nike is introducing a new version with a luxurious suede finish, promising to turn heads once again.

After 27 years of wearing the same uniforms, the Denver Broncos have unveiled a fresh and modern redesign for the 2024 season. The new uniforms, dubbed “The Mile High Collection,” strive to pay homage to the team’s rich legacy and celebrate the Rocky Mountain region. Key highlights include:

– Elimination of the prominent Nike swoosh stripes

– Increased flexibility with 10 different dress combinations

– Integration of subtle mountain peak patterns on the jersey sleeves

– Use of the team’s current logo on the helmets, but with a 15% smaller size

– Addition of a “5280” insignia on the bottom of the helmets, representing Denver’s altitude

The Broncos’ commitment to fan involvement is evident throughout the design process, which included input from players, staff, head coach Sean Payton, and over 10,000 fans. The uniforms will be officially launched at a fan event on Monday at the team store at Empower Field at Mile High.