Nova Scotia’s New Advertising Campaign Highlights Film Industry and Stunning Landscapes

Nova Scotia has launched a new advertising campaign that leverages the success of the local film industry and showcases the province’s stunning landscapes. The campaign seeks to attract travelers and promote tourism while highlighting the economic significance of filmmaking. Strategic ad placements during the popular series ‘Sullivan’s Crossing’ aim to reach viewers and raise awareness of Nova Scotia as a must-visit destination.

Student Loan Debt in Nova Scotia and Prince Edward Island Soars

Graduates from post-secondary schools in Nova Scotia and Prince Edward Island face some of the highest student loan debt in the nation. According to Statistics Canada, the average debt for Nova Scotia college graduates was $18,100 and $39,100 for bachelor’s degree holders. In Prince Edward Island, students repaying an average of $43,500 after completing a bachelor’s degree program. Despite the drop in the proportion of students with debt, the average amount owed has increased significantly since 2000.

Nova Scotia Community Groups Struggle to Meet Growing Demand for Affordable Food Despite Easing Inflation

While food inflation has slowed in recent months, community groups across Nova Scotia are still experiencing a surge in demand for their services as grocery bills remain high for many households. Organizations like the Mobile Food Market have doubled their supply in the past 18 months to meet the increasing need, and have received provincial grants to expand their capacity. Farmers’ Markets of Nova Scotia is also witnessing overwhelming demand for its food coupon program, which provides weekly allotments of market bucks redeemable at local markets. Despite easing inflation, food prices remain significantly higher than pre-pandemic levels, driving consumers away from mainstream grocery stores. Experts predict that grocery prices will continue to drop in the coming months due to declining consumer spending. However, overall inflation, particularly in categories such as housing and interest rates, remains a challenge for many Nova Scotians.

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