Morgan Stanley has resumed coverage of Harley-Davidson with an ‘Overweight’ rating, highlighting the iconic brand’s market leadership, loyal customer base, and recent turnaround efforts under new leadership. Analyst Megan Alexander noted positive momentum in the company’s restructuring and product innovation, expressing confidence in Harley-Davidson’s refocused strategy and strong capital allocation discipline. Despite anticipated headwinds in 2024, the analysts believe the company can return to growth in 2025 and view the current valuation as attractive. Morgan Stanley assigned a price target of $50.00 to Harley-Davidson, whose shares rose modestly in premarket trading.