Oman’s Ministry of Heritage and Tourism (MHT) is launching a major initiative to boost tourism from Southeast Asia, establishing a Singapore office and seeking a marketing firm to enhance its presence in key markets like Malaysia, Indonesia, and Thailand. This strategic move aims to diversify Oman’s tourism offerings and attract more visitors through targeted marketing and media relations.
Oman has significantly boosted its tourism appeal by allowing foreign tourists to drive using their international driving permits for up to three months. This move simplifies travel and enhances the country’s attractiveness as a tourist destination.
Oman is aggressively pursuing Indian tourists, aiming for over 600,000 visitors in 2024. The country’s rich history, pristine beaches, and luxurious resorts, coupled with strategic location and ease of access, make it an attractive destination for Indian travelers. Oman is focusing on niche markets and promoting sustainability to attract this growing market.
Oman, a destination renowned for its stunning landscapes, rich cultural heritage, and luxury hospitality, is on a mission to attract more Indian tourists. The Ministry of Heritage and Tourism has launched a series of promotional seminars in key Indian cities, showcasing the diverse experiences Oman offers, from natural beauty to conference tourism. This strategic initiative aims to strengthen Oman’s presence in the Indian market, capitalizing on its proximity, cultural connections, and the increasing popularity of outbound travel from India.
SalamAir, Oman’s low-cost carrier, will participate in the upcoming Arabian Travel Market (ATM) 2024 in cooperation with the Ministry of Heritage and Tourism of Oman. The airline aims to enhance Oman’s visibility as a premier travel destination and showcase its services to attendees from around the globe. SalamAir’s participation aligns with Oman’s vision of attracting more tourists to its diverse and picturesque environments.
Under the theme ‘Empowering Innovation – Transforming Travel through Entrepreneurship,’ Oman will showcase its vibrant tourism sector at the Arabian Travel Market Exhibition 2024. The Omani delegation, led by His Excellency Azzan bin Qasim Al Busaidi, will highlight the latest advancements in travel technology and sustainable tourism practices.
