Apple’s Distinct AI Approach for iPhones: On-Device Processing Takes Center Stage

Apple plans to introduce AI capabilities in iOS 18, focusing on on-device processing for enhanced privacy and performance. While Samsung combines on-device and cloud-based AI, Apple’s approach favors device-based AI with a Large Language Model (LLM). Expected AI features include improved auto-replies, Siri functionality, and advanced image editing tools. The status of a potential collaboration with Google for certain AI features remains unclear.

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