ONYX Hospitality Group, a leading hospitality management company in Southeast Asia, is set to rebrand and manage The Tide Resort in Thailand’s Bangsaen as Amari The Tide Bangsaen. This strategic move signals the company’s commitment to expanding its presence in Thailand’s dynamic tourism sector and offering exceptional experiences to both domestic and international travelers. The rebranded property is set to open its doors in the second quarter of 2025.
ONYX Hospitality Group’s Shama brand is experiencing significant growth in Southeast Asia, particularly in Thailand, with a focus on offering hotel-quality services in spacious and thoughtfully designed accommodations. Shama caters to diverse travelers, from business professionals to families, and boasts prime locations within city centers, ensuring a comfortable and convenient stay.
Oriental Residence Bangkok, a luxurious haven in the heart of the Thai capital, has joined the prestigious Small Luxury Hotels of the World (SLH) collection. This partnership signifies a significant milestone for both ONYX Hospitality Group and SLH, elevating the luxury travel experience for discerning guests seeking unique and authentic experiences.
Amari Pattaya, a luxury beachfront resort managed by ONYX Hospitality Group, has been recognized as the Best 5-Star Hotel in Pattaya at the prestigious TTG Travel Awards 2024. The award acknowledges the resort’s exceptional guest experiences, stunning facilities, and commitment to delivering a unique blend of Thai warmth and contemporary design.
ONYX Hospitality Group has announced the grand opening of Shama Suasana Johor Bahru, marking the brand’s first foray into Malaysia. This new hotel and serviced apartment complex offers a blend of comfort, style, and convenience for both business and leisure travelers in the heart of Johor Bahru.
ONYX Hospitality Group has launched Shama Hub, a new concept in serviced apartments, offering a lifestyle that fosters creativity, adaptability, and community involvement. The brand has expanded into Hong Kong and China with Shama Hub Metro South and Shama Hub Qiantang, providing guests with a unique blend of urban living and community engagement.
ONYX Hospitality Group is embarking on a roadshow in China from May 27th to 31st, 2024, to engage with the booming tourism sector and strengthen its existing ties with the Chinese market. The roadshow will cover four major cities: Beijing, Shanghai, Chengdu, and Guangzhou, offering opportunities for networking, insightful presentations, and collaborative discussions. Building on the success of its inaugural event in 2023, this initiative underscores ONYX’s commitment to expanding its influence in China and enhancing guest experiences while maintaining strong relationships with Chinese travelers.
ONYX Hospitality Group has set a revenue target of over THB 9,400 million for 2024, driven by its flagship brands Amari, OZO, and Shama. The group reported a 29% year-on-year growth in Q1 2024, supported by the return of Chinese tourists. Expansion plans include over nine new locations by 2025, including properties in Thailand, Sri Lanka, and Laos, offering luxury amenities and focusing on sustainability. ONYX Hospitality Group is also expanding its culinary offerings and has partnered with UNESCO for cultural sustainability.
