The author argues that Oregon State University needs to be more daring and ambitious in its approach to athletics in order to compete with the likes of the University of Oregon. The author points to Oregon’s willingness to take risks and be bold as a key factor in its success. The author suggests that Oregon State could benefit from a similar approach, and that it should not be afraid to try new things and think outside the box. The author also argues that Oregon State needs to do a better job of marketing itself and promoting its athletic programs.