The global digital video ad market is poised for significant growth, with an estimated CAGR of 37.19% from 2023 to 2027. This growth is driven by increasing digital consumer spending, particularly in the e-commerce sector, as well as the rise of non-conventional platforms such as OTT media platforms, social media applications, and connected TVs. Brands are responding to this shift in consumer behavior by investing in service delivery methodologies that cater to this demand, utilizing vertical filming, videography, and recording equipment to create engaging digital content.