Chinese gaming giant CMGE Technology is making bold moves to expand its reach beyond the domestic market. The company has recently acquired the international rights to the popular RPG ‘The Legend of Sword and Fairy,’ a strategic move aimed at diversifying its portfolio and capitalizing on the growing global interest in Chinese-themed games. This acquisition comes on the heels of the company’s successful launch of ‘Black Myth: Wukong,’ a game that has revitalized the Chinese gaming market and paved the way for more Chinese-themed blockbusters to resonate with international audiences. CMGE’s expansion strategy aligns with a broader shift in China’s gaming landscape, where the government is easing regulatory pressure and encouraging the industry to become a global player.
Results for: Overseas Expansion
A survey by UOB reveals that higher costs, including inflation, operating costs, and labor costs, have emerged as the primary challenges for Asian businesses in 2023. Despite these headwinds, a significant number of companies remain optimistic about the business environment, with Indonesia and Vietnam exhibiting the highest levels of positivity. In response to these challenges, businesses are prioritizing cost reduction, client acquisition, and digital transformation. Notably, more than 80% of respondents expressed interest in overseas expansion to enhance revenue and profitability, with Southeast Asia being the preferred destination.
BlueFocus, a leading Chinese marketing firm, has achieved remarkable financial performance with revenue exceeding CN¥50 billion. The company’s Q1 2024 results show continued growth, with revenue surging by 61.74% year-over-year. BlueFocus is strategically embracing generative AI to address industry challenges and drive innovation. The company aims to become an industrial leader in generative AI by leveraging its scale and fostering imagination space.