The Pacific Tourism Organisation (SPTO) and Papua New Guinea Tourism Promotion Authority (PNGTPA) have embarked on a strategic partnership to elevate data excellence in driving sustainable tourism development in the Pacific region. Through a week-long workshop and collaborative initiatives, both organizations aim to harness the power of data to make informed decisions and shape the future of tourism. The collaboration underscores a shared commitment to advancing sustainable tourism through data-driven strategies, including initiatives such as the International Visitor Survey (IVS), Business Confidence Index (BCI), and Community Attitude Survey (CAS) reports.