Global Tourism Booms: 96% Back to Pre-Pandemic Levels

International tourism surged to 96% of its pre-pandemic levels in the first seven months of 2024, fueled by strong demand across Europe and the reopening of key markets in Asia and the Pacific. This robust recovery, highlighted by the UNWTO, shows the sector’s resilience despite economic and geopolitical challenges. The report indicates a strong start to 2024, with a more moderate performance in the second quarter.

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