Saudia, the national airline of Saudi Arabia, has successfully integrated its strategic partnerships with Newcastle United and the Formula E series, resulting in exciting fan activations. The partnership synergy showcased the Gen3 Formula E car at Newcastle’s final home game and introduced fans to the sport and vehicle. A short film combining motorsport and football was also debuted, creating a captivating narrative across both sports. Furthermore, Saudia enhanced the fan experience at the Berlin E-Prix with an engaging fan zone and a virtual 3D Discover-E Zone, which provided interactive activities, games, and competitions for fans who couldn’t attend in person. Throughout the event, Saudia’s Global Ambassador, Stoffel Vandoorne, showcased his skills on the track.