Results for: Pause Ads

YouTube has launched ‘Pause ads,’ a new feature that displays advertisements even when a video is paused. This has sparked outrage amongst users who feel bombarded by ads, prompting many to voice their dissatisfaction on social media. The update, aimed at creating a ‘seamless’ ad experience, is part of YouTube’s ongoing efforts to integrate ads into the Connected TV (CTV) landscape. While users can avoid these ads with a YouTube Premium subscription, the increasing ad load raises concerns about user experience and potentially pushes them towards ad blockers.

In a bid to increase its revenue, YouTube is experimenting with a new ad format called Pause Ads. This format is designed to appear when users pause their video content, providing a non-interruptive way to display ads. The company has reported positive results from its initial tests, indicating that Pause Ads are driving strong brand lift and commanding attention. The success of this experiment could lead to a wider rollout of Pause Ads to more users in the future.