Penang Returns to IMEX Frankfurt 2024, Unveiling Malaysia’s Allure

From May 14-16, 2024, Penang Convention & Exhibition Bureau (PCEB) proudly represents Penang, Malaysia, at IMEX Frankfurt, the pinnacle event for the global meetings, events, and incentive travel industry. IMEX Frankfurt attracts over 3,800 meeting planners and 2,900 suppliers worldwide, fostering connections and collaborations to elevate the standards of events and experiences. PCEB, along with esteemed partners Amari SPICE Penang, Xpedition Events, Olive Tree Hotel, Penang, and PICCA Convention Centre @ Butterworth Arena, showcases Penang’s unique offerings and exceptional hospitality within the Malaysia Pavilion. Attendees can immerse themselves in Malaysia’s cultural richness through captivating performances, including ‘Roti Canai’ tossing demonstrations and Penang trishaws. IMEX Frankfurt 2024 presents a platform for participants to forge connections, collaborate, and shape the future of the meetings, events, and incentive travel industry. Visit PCEB at Booth A220 to explore potential collaborations and discover the opportunities that await in Penang.

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