Pernod Ricard North America is partnering with Safe Night LLC to launch a comprehensive initiative, ‘Good Nights Are Safe Nights,’ aimed at promoting responsible alcohol consumption and creating safer nightlife environments across North America. The program, which initially launched in Greenwich Village, New York City, provides bars and restaurants with training, resources, and voluntary accreditation for responsible nightlife operations.
Pernod Ricard’s latest bid to secure an alcohol sales license in New Delhi has been rejected due to investigations into potential violations of the city’s liquor policy. This setback adds to Pernod’s challenges in India, where it faces antitrust cases and a tax dispute. The French drinks giant is contesting the accusations and maintains its eligibility for a license. New Delhi, a key market for premium brands, is crucial for Pernod’s operations.
