Perplexity AI, a startup backed by Jeff Bezos and aiming to challenge Google’s search dominance, is developing a new ad model using sponsored questions. This system allows brands to bid for AI-generated answers to specific questions, offering an alternative to Google’s auction-based ads. Perplexity’s model promises higher CPM rates for advertisers and faster growth in revenue and usage.
Perplexity AI, a Jeff Bezos-backed search engine startup, is planning to introduce advertising in its search results. This move mirrors the strategies of Google, its main competitor, and reflects the growing importance of AI in the search landscape.
Perplexity AI, the app that allows users to ask questions and receive quick, accurate answers from a carefully selected set of sources, has launched a new software update. Perplexity Pages transforms research into visually engaging and comprehensive content, making it easy to create detailed articles, reports, or informative guides. The new tool simplifies organizing and sharing information, giving users more control, and allows them to publish their work to Perplexity’s library of user-generated content. Designed for educators, researchers, and hobbyists, Perplexity Pages is customizable and adaptable to match the target audience.
Recent meetings between Nvidia founder Jensen Huang and Perplexity AI CEO Aravind Srinivas have sparked speculation about a potential partnership between the two companies. Srinivas, who posted photos of his encounter with Huang, hinted at a collaboration, mentioning that Huang uses Perplexity’s search engine “almost every day” for research, alongside OpenAI’s ChatGPT. Notably, both Perplexity AI and OpenAI utilize Nvidia’s hardware, and Nvidia is also an investor in Perplexity AI, having led a recent $73.6 million fundraise.
