Rhinoplasty, a popular cosmetic procedure, is witnessing advancements in techniques and preferences. Patients increasingly seek subtle and natural results that enhance facial harmony. Technological advancements like dermal fillers, 3D imaging, and endoscopic techniques assist surgeons in achieving precise and aesthetically pleasing outcomes. Hidden scar techniques ensure discreet surgical marks, maintaining a natural appearance. Customization and personalization are emphasized, with surgeons considering individual facial features and desired results for optimal outcomes.