Nigerian singer and rapper Rema attended Pharrell Williams’ debut collection for Louis Vuitton in Paris, marking his first-ever front-row appearance at a fashion show. Rema, known for his hit song ‘Calm Down’, expressed his admiration for the brand’s designs and the opportunity to be inspired by the diverse styles showcased at fashion week.
Paris Fashion Week is in full swing, with Pharrell Williams setting the tone for Louis Vuitton’s spring 2025 menswear collection. Acielle Tanbetova provides an exclusive look backstage at the shows, capturing the latest trends and key moments, including Dries Van Noten’s final show.
Global superstar Jackson Wang is auctioning off pieces from his personal archive through Joopiter.com, a digital-first auction house founded by Pharrell Williams. The auction, titled “Jackson Wang Metamorphosis”, will feature items from Wang’s fencing gear to custom pieces worn on his Magic Man World Tour. The sale will open for global bidding from June 18-25, with proceeds going to an undisclosed charity. Wang says it was an easy decision to part with the items as he looks back on his journey from athlete to performer to designer. The auction offers fans a chance to own a piece of Wang’s legacy and support a good cause.
LVERS, the first fragrance collaboration between Louis Vuitton and Pharrell Williams, is a unique and desirable scent that transcends gender and age. Inspired by the smell of sunlight, the fragrance features notes of galbanum, ginger, and other natural ingredients that create a fresh and elegant aroma. With a focus on the power of olfaction, Williams and master perfumer Jacques Cavallier-Belletrud worked closely to develop a scent that evokes memories and embodies Williams’ vision of a fragrance that smells like colors. LVERS is available in a 100ml eau de parfum for $480.
For this season’s menswear collection, Louis Vuitton has unleashed a pedigree of canine-inspired pieces, transforming the fashion house into a dog-lover’s paradise. Pharrell Williams and his team have meticulously crafted a collection brimming with playful details and accessories that pay homage to our furry companions.
Western style has been making a major comeback in fashion and popular culture, with everyone from Pharrell Williams to Lana Del Rey embracing the trend. Beyoncé’s recent release of “Cowboy Carter” has been a major catalyst for this resurgence, but the trend has been building for years, with designers like Alessandro Michele, Raf Simons, and Maria Grazia Chiuri incorporating Western elements into their collections. This new wave of Western wear is more inclusive and playful than ever before, with designers using it as a canvas to express their own personal style. It’s a fashion frontier that’s wide open, and just about anyone can explore it.
Star Trek and Selma actor David Oyelowo has joined the ensemble cast of an untitled musical film inspired by Pharrell Williams’ formative years growing up in Virginia Beach in the 1970s. The film, which is currently in pre-production, will be directed by Michel Gondry and produced by Williams himself, alongside Mimi Valdés and Gil Netter. The script was written by Martin Hynes and Steven Levenson.
The star-studded cast of Universal’s upcoming musical project has expanded with the addition of Brian Tyree Henry. The acclaimed actor joins Kelvin Harrison Jr., Halle Bailey, and Da’Vine Joy Randolph in this coming-of-age musical set against the backdrop of Virginia Beach in 1977. Based on the childhood neighborhood of Pharrell Williams, the film will be directed by Michel Gondry, with a script by Martin Hynes and Steven Levenson. Williams and Mimi Valdés will produce through I Am Other, and Gil Netter will produce through Gil Netter Productions. Universal’s Ryan Jones and Christine Sun will oversee the project for the studio.
Louis Vuitton’s Men’s Pre-Fall 2024 collection embraces the eclectic nature of Hong Kong, particularly its striking waterfront skyline, in its official campaign. The collection revolves around the concept of the ‘dandy mariner,’ featuring contemporary sailor hats, seafaring-inspired uniforms, and signature sailor details like the ‘tar flap’ incorporated into various garments. With pinstripes and relaxed tailoring dominating the designs, the nautical theme is woven throughout the collection. Accessories such as the Keepall bag have been reimagined to complement the maritime aesthetic. The first drop of the collection was debuted in Hong Kong and will launch worldwide on April 25th.
