Philippines Focuses on Experiential Travel at PHITEX 2024

The Philippine Travel Exchange (PHITEX) 2024 highlighted experiential travel, with the Tourism Promotions Board (TPB) emphasizing immersive experiences that delve into the country’s unique culture and traditions. This focus aligns with the global trend of travelers seeking authentic and meaningful adventures, positioning the Philippines as a prime destination for culturally rich and skill-driven experiences.

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