IHG Hotels & Resorts and Pickle Team Up for ‘The Festival Closet’

IHG Hotels & Resorts has partnered with Pickle, a peer-to-peer fashion rental marketplace, to launch ‘The Festival Closet by IHG x Pickle.’ This unique collaboration enables guests to rent festival fashion at no cost, offering a range of trendy pieces including Cult Gaia dresses, Miaou sets, and Chanel belt bags. Guests can access the collection through the Pickle app or at a pop-up showroom at IHG’s Hotel Indigo Lower East Side New York. The initiative aims to reduce the financial and environmental costs of purchasing new clothing and encourages experimentation with bold styles. To celebrate the launch, IHG will host an exclusive event at Hotel Indigo Lower East Side New York’s rooftop lounge, Mr. Purple, featuring a DJ set, cocktails, bites, and a Pickle showroom with discounts. Throughout the summer, IHG members can redeem their IHG One Rewards points for exclusive music festival tickets and premium experiences through the IHG One Rewards Access platform.

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