Pinterest’s AI-Powered Collage Feature Drives Engagement, Aims to Capture Gen Z

Pinterest’s new collage feature, powered by AI and computer vision, is gaining traction with users, particularly Gen Z. The feature allows users to create collages using images from Pinterest, the web, and their own camera rolls, promoting curation and personalization. The collages have seen three times the engagement compared to traditional Pins, and users are using them to express their style, interests, and product preferences. The AI-assisted object recognition and cutting capabilities enable users to create unique and actionable collages. Pinterest’s focus on Gen Z users and the success of its Shuffles app have contributed to the company’s recent strong financial performance.

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