The global flax protein powder market is booming, projected to reach US$ 7 billion by 2034, driven by health benefits, sustainability, and product innovation. Key players are investing in new product lines and marketing strategies to capitalize on rising demand from health-conscious consumers and athletes.
The global potato protein market is projected to grow at a CAGR of 6.9% from 2023 to 2031, driven by increasing demand for clean-label products, plant-based alternatives, and sustainable dietary solutions. The market is seeing a surge in demand from food and beverage manufacturers, as well as animal feed producers, highlighting the versatility of potato protein across various applications.
New York-based biotech company Pureture has made a groundbreaking discovery with its plant-based protein, offering a sustainable, clean-label alternative that provides the muscle-building benefits of traditional animal-based proteins like casein and whey. This innovation is poised to revolutionize the alternative protein sector and meet the growing demand for healthy, environmentally-conscious food choices.
New York-based biotech company Pureture has made a significant advancement in the plant-based protein market by developing a yeast-derived protein that rivals animal-based proteins in supporting muscle recovery and growth. This breakthrough addresses key limitations of plant-based proteins, providing a complete amino acid profile and emulsification properties similar to casein, making it a viable alternative for athletes and fitness enthusiasts.
