The PGA Tour has begun distributing $930 million in equity shares to 193 players who have remained loyal to the tour despite the allure of Saudi-backed LIV Golf. The equity program is part of a new initiative called PGA Tour Enterprises, which has received a $1.5 billion investment from Strategic Sports Group and is in negotiations with the Public Investment Fund of Saudi Arabia. The majority of the equity shares ($750 million) have been allocated to 36 top-performing players based on their career achievements and star power. While the specific amounts received by individual players have not been disclosed, reports suggest that Tiger Woods and Rory McIlroy may have received $100 million and $50 million respectively. The equity program is intended to incentivize players to stay with the PGA Tour and recognize their contributions to the growth and success of the tour. Additionally, $600 million in recurring equity grants have been set aside for future PGA Tour players, beginning in 2025.