Hailey Bieber has been teasing the launch of her new beauty product for months, and now it’s finally here. The Pocket Blush is a budge-proof, ultra-compact blush that comes in six shades, ranging from corals and pinks to more taupe-tan. Bieber says she likes to mix and match the shades, and some of them have personal backstories. For example, Spicy Marg is named after her love of spicy margaritas, and Piggy is named after her blonde Yorkie dog. Bieber says that blush is her most essential color product, and she feels like it brings life to the face. The Pocket Blush is available to shop now on the Rhode website.