POP MART, the popular Chinese toy brand, has partnered with Samsung in Thailand to launch a limited-edition gift box featuring their CRYBABY character. This marks POP MART’s first overseas licensing venture and a significant step in their global expansion.
Thailand’s Tourism Authority (TAT) has launched a unique campaign featuring Pop Mart’s beloved Labubu toy, aiming to strengthen cultural ties and attract more Chinese travelers. This co-branding effort, costing US$27,242, aligns with the celebration of the 50th anniversary of Thailand-China Relations in 2025. Labubu will explore Thailand’s culture and tourist attractions, captured in promotional videos and travel packages.
